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Media & Entertainment

Naomi Osaka and LeBron James launch media company

Hana Kuma to produce stories that are 'culturally specific but universal to all'

Naomi Osaka competes at the French Open in May.    © Reuters

(Reuters) -- Japanese tennis player Naomi Osaka is launching a new media company in partnership with four-time NBA champion LeBron James aimed at telling stories that cross cultural barriers, the former world No. 1 announced on Tuesday.

Hana Kuma, which translates to "flower bear," will produce stories that are "culturally specific but universal to all audiences" and already has multiple projects lined up, according to the Hollywood Reporter.

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