'Naruto' broadcaster to launch new animation company in China

TV Tokyo to develop original series with local partners

20191218N China cosplay fans

Cosplay fans take a selfie at the China International Comics Games Expo in Shanghai. © Reuters

TARO FUJII, Nikkei staff writer

TOKYO -- Japanese broadcaster TV Tokyo Holdings will set up a new production company in China in February to tap the growing popularity of animated works in the country.

The new company will work to both distribute existing Japanese anime series in China, as well as develop shows tailored for the local market.

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