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Naver and Daum ban Yonhap for running advertorials as news

South Korea's key news agency wonders how it can move forward

Naver and Daum, which dominate South Korea's news market, have dealt a blow to Yonhap that could prove its undoing. (Source photos by Yuki Kohara and screenshot from Yonhap's website) 

SEOUL -- South Korea's leading Web portals have banned the nation's semiofficial news agency from their news sites after the service posted paid content as news.

Yonhap News Agency denounced Naver's and Daum's "unilateral" measures and asked a court to issue an injunction to invalidate them. But it is also exploring ways to wean itself from its dependence on Web portals, a difficult task in the connected age.

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