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Media & Entertainment

Netflix India's discount intensifies battle with Amazon and Disney

Streamers diversify content in quest for subscribers in 2nd most populous nation

Netflix has slashed prices on all of its plans in India but remains more expensive than its rivals in the price-sensitive nation. (Source photos by AP and Yuki Kohara) 

NEW DELHI -- Netflix, Amazon and other video streamers are betting big on India, tantalized by the huge growth potential offered by its more than 1.3 billion people.

On Dec. 14, Netflix slashed prices by up to 60%. Its popular mobile-only plan now costs 149 rupees ($2) per month, down from 199 rupees. A basic subscription that allows a user to watch content on any device has been cut to 199 rupees from 499 rupees. Its most expensive plan, which allows for simultaneous viewing on up to four devices, has been reduced to 649 rupees from 799 rupees.

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