Netflix hunts for next big hit in South Korea, Japan and India

Asian markets in investment spotlight amid ruthless competition at home

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Netflix co-CEO Ted Sarandos speaks at an event explaining the company's growing ties with South Korean content producers. (Photo courtesy of Netflix)

REI NAKAFUJI and KOTARO HOSOKAWA, Nikkei staff writers

PALO ALTO, U.S./SEOUL -- Netflix is investing heavily to create new content in Asian markets like South Korea, Japan and India, recruiting new partners and searching for emerging talent to capture audiences in the increasingly important region.

While in Seoul last month, Netflix co-CEO Ted Sarandos said the streaming platform was looking to bolster partnerships with South Korean content producers. He met with production company executives and creators as part of the trip.

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