'Netflix of sports' DAZN to hit Japan soccer fans with 55% bigger bill

Streaming service confident exclusive rights will keep viewers tuned in

Nikkei staff writers

TOKYO -- Sports streaming service DAZN will raise its monthly price in Japan to 3,000 yen ($26) from 1,925 yen next month, betting that limited options means fans will stick with the service even if they have to dole out more money.

The gamble carries some risk, given the fierce competition for limited eyeball time in the broader video market.

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