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Media & Entertainment

Netflix seeks to electrify growth in rural Japan with utility tie-up

Tech giant dials up local appeal with new subscription bundle

Netflix's original series and movies, like "The Naked Director," have contributed to its popularity in Japan. (Photo courtesy of Netflix)

TOKYO -- Netflix has enlisted the help of an unlikely partner in its push to solidify its status as the top streaming service in Japan: local utilities.

Since its Japan launch in 2015, Netflix has quickly become a staple among the young urban crowd largely thanks to the popularity of its original content. But with broadcast TV still reigning supreme outside big cities like Tokyo, the tech giant is working on attracting new subscribers who otherwise may have never signed up.

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