Netflix ups local content in Indonesia, Thailand, Philippines

Homegrown films challenge K-drama, Hollywood in Southeast Asia

U.S. streaming service Netflix is teaming up with directors in Southeast Asia as viewers in the region develop a taste for locally made entertainment. © Reuters

ERWIDA MAULIA, Nikkei staff writer

June 23, 2024 07:54 JST

JAKARTA -- From Indonesia's first sci-fi series to a Philippine zombie apocalypse movie, U.S. streaming service Netflix is expanding local production to meet Southeast Asians' growing appetite for homegrown entertainment.

Netflix will air 10 original productions from Thailand this year and six from Indonesia, versus six and five, respectively, in 2023. It will broaden the range of local content on offer as well.