NewJeans members say they are leaving agency after dispute

Leading K-pop group announces split with ADOR after protracted infighting

20241128 NewJeans, South Korea

NewJeans may have to come up with a new band name for their "Bunnies" -- as the group's fans are known -- after a heated and emotional split with their old agency.  © Reuters

SEOUL (Reuters) -- Members of NewJeans, one of the most popular K-pop groups, said on Thursday that they were leaving their agency ADOR, a subsidiary of powerhouse label HYBE.

The group has been caught in the middle of infighting between executives of the parent HYBE and ADOR's former chief executive who is the band's creative director.

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