Nintendo restricts political use of Animal Crossing

Japanese company adopts the world's first universal terms of use

20201120 nintendo biden animal crossing

U.S. President-elect Joe Biden’s campaign logos appeared on Nintendo’s popular game “Animal Crossing: New Horizons.” © Kyodo

NATSUMI KAWASAKI, Nikkei staff writer

OSAKA -- Game maker Nintendo has drawn up universal terms of use to dissuade companies and organizations from using its popular title Animal Crossing: New Horizons for marketing and political activities.

Local units of gaming companies usually stipulate terms of use for their games in the U.S. and Europe. This is the first universal rule for a game software developer.

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