ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Media & Entertainment

Nintendo's Miyamoto wants to make Mario the new Mickey Mouse

Legendary game creator has high hopes, but achieving goal may take generations

The creator of "Super Mario" has been a huge fan of Mickey Mouse, but thinks his own character could one day supplant the Disney star as arguably the world's most famous cartoon character.   © Reuters

OSAKA -- Mickey's days may be numbered. Shigeru Miyamoto, creator of the "Super Mario" video game series, has set his sights on dethroning Walt Disney's enduring icon as the world's most popular character, replacing Mr. Mouse with the mustachioed Italian plumber, Mario.

A lifelong fan of the Disney character he aims to unseat, Miyamoto -- the creative mastermind of Kyoto-based Nintendo and now a representative director -- met with the media recently in an interview that ranged from his past achievements to his future vision.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more