OSAKA -- Nintendo shares reached a new high on Friday, with strong sales of the seven-year-old Switch console as well as film adaptations featuring intellectual property like Mario and Zelda showing the potential of the company's dual-weapon strategy.
Nintendo stock touched 7,395 yen on Friday, up 262 yen from Thursday's closing price. The previous high, set in November 2007, was 7,320 yen, which takes into account a 10-for-1 stock split in October 2022. The stock split -- the company's first in 31 years -- lowered hurdles for investment, making it easier for fans and other retail investors to purchase shares.
