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Media & Entertainment

Nintendo to market Switch console in China

The Japanese games company partners with Tencent to clear regulatory hurdles

Japanese games maker Nintendo hopes partnering with local leader Tencent will help it find success in China.

GUANGZHOU/OSAKA -- Japanese game maker Nintendo and China's Tencent Holdings will start selling the Switch console in China from Dec. 10, the companies announced Wednesday, as they look to cash in on one of the world's biggest gaming markets.

Online malls run by Alibaba Group Holding and began taking orders Wednesday, ahead of the Christmas shopping season. The console is priced at 2,099 yuan ($297). The popular New Super Mario Bros. U Deluxe game is sold separately and goes for 299 yuan.

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