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Media & Entertainment

Popular Chinese music streaming app Boomplay growing fast in Africa

Impetus comes from the dominant presence of smartphones made by parent

The Chinese music streaming app Boomplay is focusing on the African market. (Photo by Takeshi Kumon) 

CAIRO -- Chinese music streaming service Boomplay is sharply increasing subscribers in Africa, backed by the rapid expansion of its parent's presence in the smartphone market on the continent.

Boomplay is upgrading its content in cooperation with a major American music company. In addition, rising income levels and widespread use of smartphones in Africa are helping the service penetrate deeper among consumers there.

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