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Media & Entertainment

Postponed season leaves Yokohama BayStars owner stuck in bullpen

Game developer DeNA finds baseball-team ownership to be costly without spectators

The coronavirus pandemic has kept DeNA BayStars fans -- and players -- away from Yokohama Stadium.

TOKYO -- When times are good, owning a baseball team can be a lucrative source of cash. 

Mobile game developer DeNA, owner of the Yokohama DeNA BayStars, has seen that first hand. In the fiscal year ended March 2019, sports business accounted for roughly 15% of overall revenue, with the Baystars responsible for most of that.

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