ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Media & Entertainment

Reliance shells out for digital rights to Indian cricket

Disney settles for TV deal, hints streaming price tag too steep

Reliance Industries Chairman Mukesh Ambani aims to build a content empire in India's huge entertainment market.

BENGALURU -- Indian conglomerate Reliance Industries seized a weapon that may help it win its battle with Disney for the top spot in the country's huge streaming market. Reliance's Viacom18 unit has bid successfully for the digital rights to the Indian Premier League (IPL), the country's annual cricketing extravaganza.

However, it remains unclear who will win the larger war. Disney Star, the Indian subsidiary of Walt Disney Co. of the U.S., retained the rights to broadcast the tournament on TV on the Indian subcontinent for 235.75 billion rupees ($3.02 billion), about 1.5 times what it paid for both TV and digital rights for the period from 2018 to 2022.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more