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Media & Entertainment

Rise of AI newsbots shakes up India's media landscape

Virtual anchors mean no 'ego hassles' in newsrooms, but will they kill jobs?

A screenshot from Odisha TV's YouTube channel shows Lisa, the Indian broadcaster's AI newscaster.

NEW DELHI -- When Indian broadcaster Odisha TV introduced a new anchor earlier this month, she garnered mixed reviews, from "pathbreaking" to "robotic" and "emotionless."

The channel's head, Jagi Mangat Panda, hailed her debut as "a milestone in broadcasting TV and digital journalism."

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