Saudi games company wants to deepen Nintendo, Capcom ties

Leverage of state funds by Savvy to bolster gaming industry in Middle East

20240530 Saudi Game File photo

Gamers from around the world attended an esport and gaming festival, Gamers8, at Boulevard Riyadh in Saudi Arabia last July.  © Reuters

RYOHTAROH SATOH, Nikkei staff writer

TOKYO -- A gaming company backed by Saudi Arabia's Public Investment Fund (PIF) is eager to forge stronger bonds with Japanese game developers, such as Nintendo and Capcom, to open up avenues for investment and game localization in the Middle East.

"One of the main areas is how do we collaborate on localization products, and help Japanese intellectual properties grow in a region that right now is underserved because very little is localized," Prince Faisal bin Bandar bin Sultan Al Saud, vice chair of Savvy Games Group, told Nikkei Asia.

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