Scandal-hit Fuji Media cuts profit guidance after advertiser exodus

Two-thirds of expected profits lost in sex scandal that has enthralled Japan

20250130 Fuji Media Holdings, Japan

Outgoing Fuji Television Network President Koichi Minato in the media crosshairs at a press conference in Tokyo on Jan. 27. © Reuters

TOKYO (Reuters) -- Fuji Media, rocked by a scandal that has gripped Japan, on Thursday slashed its annual net profit forecast by two-thirds citing a sharp drop in advertising revenue.

Fuji Media this week announced a management shake-up amidst a probe into alleged sexual misconduct by a celebrity TV host against one of its staff. Corporate advertisers had already pulled out advertising en masse on Fuji Television.

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