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Media & Entertainment

Seoul's 'BTS museum' lures fans to the world of K-pop

Hybe Insight set to become a must-see attraction for fans, post-COVID

Images of BTS members welcome visitors at the entrance of Hybe Insight in Seoul. 

SEOUL -- Hybe, the company that manages K-pop sensation BTS, has opened a "museum" in Seoul that lets visitors explore the music of the seven-member boy band and other artists.

Five minutes' walk from Yongsan Station in the heart of Seoul, Hybe Insight occupies a 4,700-sq.-meter space in the basement of the company's new headquarters. Hybe, formerly called Big Hit Entertainment, opened the museum in May to showcase its artists' music and stage performances.

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