Singapore's Neon says immersive experience business is growing

Exhibit operator to open permanent facility in Tokyo in March

Ramses the Great and the Gold of The Pharaohs_Photo 37.jpg

The Ramses and the Gold of the Pharaohs exhibition will make its Asian debut at NEON’s Crevia Base Tokyo building. (Neon Group)

CHIHIRO ISHIKAWA and RYOHTAROH SATOH

TOKYO -- Singaporean entertainment group Neon Group says its sales are growing by more than 20% a year, driven by the popularity of its immersive experiences among young consumers.

Ron Tan, CEO of Neon, which operates exhibitions using intellectual property drawing on pop culture and history, said the company would continue to expand in developed countries, including Japan, despite the uncertain global economic outlook.

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