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Media & Entertainment

Sony PlayStation 5 goes on sale, joining game console battle

Japanese company targets 'huge opportunity' in Southeast Asia

The PlayStation 5 is handed over Thursday to a customer who had reserved it ahead of the debut in Kawasaki, Kanagawa Prefecture. (Photo by Kei Higuchi)

TOKYO -- Sony unveiled its next-generation PlayStation 5 gaming console in major regions including Japan and the U.S. on Thursday, with the Japanese electronics group targeting Asia as a key market as it fights rivals for market share.

The PS5 hits the market two days after Microsoft launched its latest console, the Xbox Series X. Along with Nintendo -- which is not bringing out a new console this year -- the companies hope for a big sales season as pandemic-driven demand for stay-at-home entertainment provides a tailwind for the entire gaming industry.

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