TOKYO/NEW DELHI -- Sony Group is betting big on India's entertainment market as it closes in on a merger between a subsidiary and one of India's biggest media conglomerates -- a deal that highlights Sony's aggressive expansion plan to solidify itself as a leading content provider.
India's swelling population puts it on course to become the world's most populous country by the end of the decade, and with that comes a bigger media content market. The Federation of Indian Chambers of Commerce and Industry projects the Indian media and entertainment sector to reach over $30 billion by 2023, a 61% increase from 2020.
