Sony bets on game-to-film adaptations to unlock IP potential

'Ghost of Tsushima' to use artistry and choreography to woo not only gamers

20240712 Playstation logo, Ghost of Tsushima

The head of PlayStation Productions looks forward to the upcoming "Ghost of Tsushima" movie. (Source photo by Reuters and Sony Interactive Entertainment LLC)

CHIHIRO ISHIKAWA, Nikkei staff writer

TOKYO -- Sony Group aims to make games into high-quality TV and cinema content to synergize intellectual property across the group, and make the most of the company's highly skilled personnel and technological prowess.

Sony emphasized IP expansion at its annual shareholders meeting in late June. The company continues to make headlines regarding takeovers, including Alamo Drafthouse Cinema, a North American theater chain it acquired in June, and Paramount Global, which Sony was reportedly interested in but agreed to merge with Skydance Media.

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