TOKYO -- Sony Group has acquired the rights to the Sesame Street children's characters in Japan following a 17-year hiatus, with plans to bolster its entertainment business with fresh content from merchandise to video games, Nikkei has learned.
Sony Creative Products, which manages intellectual property rights for the group, signed the licensing agreement with Sesame Workshop, the U.S. nonprofit behind the brand. One aim is to put the series back on the air in Japan.
