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Media & Entertainment

Sony's virtual production tech thinks outside the green screen

Studios in Japan and U.S. meld digital and physical to streamline filmmaking

A simulated forest provides the backdrop for a car commercial at Sony's Kiyosumi Shirakawa Base studio. (Photo courtesy of Sony)

TOKYO -- At Sony's Kiyosumi Shirakawa Base in Tokyo, trees fly by the windshield of a car as filming begins for a commercial. But the vehicle is stationary, and the trees are digital.

Kiyosumi Shirakawa is a studio for virtual productions, an increasingly popular technology with the potential to reshape production of everything from ads to dramas. It can remove the hassle of costly overseas shoots, time-consuming green screen composites and weather delays.

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