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Media & Entertainment

Sony sets out to conquer entertainment world with anime

Sector primed to take center stage among the group's studio businesses

A scene from the "Demon Slayer" movie.   © Koyoharu Gotoge/Shueisha, Aniplex, ufotable

TOKYO -- Sony will leverage the combined strength of group companies to expand its animation business overseas, making it the fourth pillar of its entertainment portfolio after music, movies and games.

"Our group wants to contribute to delivering Japanese anime to fans worldwide," said Sony President Kenichiro Yoshida at a strategy meeting on May 19, describing animation as a "business that embodies the 'One Sony' concept."

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