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Media & Entertainment

Sony sounds out overseas markets with Japanese anime songs

Group taps vast entertainment network to pump homegrown hits

Risa Oribe, aka LiSA, is behind the hit songs for Sony's "Demon Slayer" franchise. (Photo by Hajime Kamiiisaka)

TOKYO -- About three years ago Tokyo-based anime house Aniplex pitched Sony Music Labels with an idea: How about letting LiSA do a song for "Demon Slayer," now a blockbuster TV and movie anime.

Sony Music general manager Yosuke Hasegawa bought it. He then called on singer Risa Oribe, aka LiSA, and other Sony musicians to work out a song, eventually coming up with "Gurenge," the title track for the TV series that preceded the movie.

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