Sony to bring 'Demon Slayer,' popular titles to life with VR attraction

First venue featuring entertainment group's content set to open in Tokyo next year

20231104 Demon Slayer 1

The "Demon Slayer" animation series is among Sony's popular content to be featured at the new VR venue. (Photo by Shihoko Nakaoka)

KEIICHI FURUKAWA, Nikkei staff writer

TOKYO -- Sony Group plans to open an attraction in Tokyo where visitors can experience the "Demon Slayer" animated series and other popular content with the latest virtual reality and sound technology.

The entertainment group will feature its animation, music and games, marking the first time Sony-owned content is brought together at a hands-on venue. With Japanese content popular among foreign visitors, the company is looking to tap into its intellectual property.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.