South China Morning Post restores paywall as ad revenue falls

Hong Kong paper seeks new revenue stream to sustain its journalism

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The South China Morning Post's newsroom at Times Square in Causeway Bay, Hong Kong. (Photo courtesy of the company)

TAKESHI KIHARA, Nikkei staff writer

HONG KONG -- The South China Morning Post will bring back its digital paywall in August, four years after Hong Kong's leading English-language newspaper made its articles free of charge under the ownership of Chinese technology behemoth Alibaba Group Holding.

The decision came in response to the tougher business environment facing the newspaper, Monday's announcement said. Although subscription rates have not been disclosed, there will be multiple pay options with a limit of 10 free-to-read articles a month, according to a knowledgeable source.

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