'Squid Game' gives Netflix boost as Asia leads subscriber growth

South Korean drama watched by 142 million households worldwide in 4 weeks

20211019 Squid Game Netflix

Netflix is hoping that 'Squid Game' and other original content will help pull in more paid subscribers. © Reuters

YIFAN YU, Nikkei staff writer

PALO ALTO, U.S. -- "Squid Game," the hit South Korean drama, has been watched by 142 million Netflix subscribers worldwide and is expected to bring more paid members to the streaming platform, the U.S. company said in its latest earnings on Tuesday.

Some 4.4 million new paid members joined Netflix in the three months through Sept. 30, beating the projection of 3.5 million and bringing the total subscriber number to 214 million. Little of that growth, however, came from the company's home market.

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