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Media & Entertainment

Tencent dominates Myanmar's booming music streaming scene

Chinese provider's Joox service wins fans with local songs and flexible payments

The singing duo of Ayaka Hirahara, left, and Win Morisaki has reached the top of the weekly Myanmar hit chart released by the Joox music streaming service. They are shown performing in Yangon in February.

YANGON -- Major Chinese internet company Tencent Holdings is leading Myanmar's growth in music streaming services, plowing ahead while major U.S. and European providers have yet to make advances into the Southeast Asian country.

Joox, a Tencent music streaming service, provides mostly free pop music to users in the region such as Thailand and Indonesia. In Myanmar too, it has become a popular app for enjoying music on smartphones since its launch three years ago on the heels of its success in neighboring countries.

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