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Media & Entertainment

Thai music industry rocks with country's first online festival

Pandemic forces promoter to change tune, with concert held in a virtual venue

Two singers perform in front of live images of the audience during "Top Hits Thailand," an online music festival held in Bangkok on June 7 and streamed worldwide via Zoom.

BANGKOK -- An online music festival may have struck just the right note in pandemic-weary Thailand, fueling hopes that virtual venues can help a slumping music industry shattered by the novel coronavirus.

Record label What The Duck held what was billed as the country's first-ever online music festival on June 7, powered by the Zoom videoconference platform. Performers did their thing in a studio in front of hundreds of streamed-in concert goers, accompanied by a computer-generated whale swimming lazily across the screen.

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