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Media & Entertainment

Thailand's Anne Jakkapong bets on selling the Miss Universe dream

New pageant owner looks to broadcasting, licensing fees for profit recovery

Anne Jakkapong, center left, poses with Miss Universe Harnaaz Sandhu of India, center right, and former title holders. (Photo courtesy of JKN Global Group)

BANGKOK -- Beauty pageants are not unlike sports competitions. Television networks bid millions of dollars for broadcasting rights, and brands sponsor segments and competitors for product and logo visibility. The team or pageant also earns from selling official merchandise and event tickets.

But the core of the business is selling a dream, and no one knows that better than Miss Universe's new proprietor.

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