Thailand's Japan Expo organizer urges J-pop to look outward

G-Yu Creative's CEO insists Japanese culture can win more popularity

20230529 Yupharet Eakturapakal  Founder and CEO, G-Yu Creative

G-Yu Creative CEO Yupharet Eakturapakal points to the strategic approach taken by South Korea to promote its culture overseas, calling on Japan to do the same. (Photo by Shinya Sawai) 

AKIRA KITADO, Nikkei staff writer

TOKYO -- Japan's entertainment industry should put more effort into developing the overseas market, said Yupharet Eakturapakal, founder and CEO of G-Yu Creative, a Bangkok-based promoter of Japanese culture.

"J-pop artists don't really come to Thailand, even [though] Thai people love to listen to J-pop a lot," Eakturapakal told Nikkei Asia in an interview on the sidelines of Nikkei's Future of Asia conference last week. "Japan's domestic market is very strong ... so if they go abroad, maybe they feel like it's a small market."

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