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Media & Entertainment

Thailand's 'boys love' dramas stealing hearts around the world

Government likens soaring popularity of genre to K-pop

In Thailand, its "boys love" or BL dramas are popular mainly among young women, as the country is more accepting of the LGBTQ community than most other Asian countries.   © GMMTV

TOKYO -- The hashtag #ThaiNuma (meaning #Thaiswamp) has skyrocketed on Japanese social media in recent years, thanks to the growing popularity of Thailand's "boys love" dramas. As some fans say of the captivating genre, "You'll never get out once you get stuck, like a bottomless swamp."

The country thinks its BL dramas could storm the world like K-pop.

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