NEW YORK -- There is a monster looming over Times Square, and it has come to pull at heart strings -- and hopefully purse strings.
The billboard for the animated film "Abominable" features the smiling, fluffy white face of one of its main characters, a yeti lost in Shanghai. Billed as the first animated film to feature a modern Chinese family, it is also the latest installment in China's efforts to create a truly global blockbuster.
