Vietnam's hottest FDI destination gains pop culture cred

Song inviting the world to 'Samsung's hometown' hits No. 2 on YouTube

20250322 Hoa Minzy (Bac Bling)

Local-born Hoa Minzy sings about Bac Ninh's cultural traditions in one of YouTube's most popular music videos. (Screenshot from BAC BLING <BAC NINH> OFFICIAL MV)

Nikkei staff writers

TOKYO -- The northern province of Bac Ninh has played a major role in driving the economic growth Vietnam is experiencing today, thanks to the Samsung gigafactory there.

Yet despite Bac Ninh making the smartphones that end up in pockets around the globe, the province remains little known to the world. Now locally born artists are changing that.

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