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Mitsui aims for a slice of Southeast Asia's retail market

Japanese trading house counts on information, communications technology

Mitsui & Co. President and CEO Tatsuo Yasunaga said he wants to experiment with the use of ICT in retail in Southeast Asia.

SINGAPORE -- Japanese trading house Mitsui & Co. looks to tap into Southeast Asia's booming retail market using information and communications technology, President and CEO Tatsuo Yasunaga told the Nikkei Asian Review in a recent interview here.

Yasunaga wants to explore new tools for information and communications technology, or ICT, in Southeast Asia. Unlike Japan, where the retail market is already saturated, Southeast Asia's rising internet penetration and expanding consumer market make countries such as Indonesia "ideal test beds for merging ICT with retail," he noted.

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