TOKYO/HONG KONG -- Apple-related shares in Asia cut both ways on Thursday after the company unveiled its newest iPhone at an event in San Francisco on Wednesday.
Nintendo saw big gains, as shares in the Japanese video game maker surged with the surprise announcement that a new Super Mario game would debut on Apple's App Store. Nintendo shares opened 18% higher than Wednesday, hitting 29,195 yen in Tokyo on Thursday morning, its highest point since July 22.
Nintendo Representative Director and Creative Fellow Shigeru Miyamoto, who is known as the creator of the popular video game character, said at the event that "Super Mario Run" will be released in December in more than 100 countries. The announcement spurred buying as investors expect a new game featuring a major Nintendo character will boost revenue. Shares in DeNA, joint developer and operator of the game, briefly jumped more than 20% on Thursday.
But other shares across Asia dropped as investors saw few incentives for users to buy into the new iPhone series.
At one point, shares in Taiwan's Hon Hai Precision Industry, better known as Foxconn, fell 1.00 New Taiwan dollar, or 1.26%, from Wednesday, to NT$78.50 on Thursday.
In Hong Kong, optical component maker Sunny Optical Technology (Group) saw its shares decline, while shares in AAC Technologies Holdings, a major Chinese maker of micro audio components, started to pick up after weak morning trade.
Patrick Shum Hing-hung, investment director at Tengard Fund Management, said that with investors widely expecting no major changes, and few forthcoming from Apple, there was little freshness to the new iPhones.
For Nintendo and DeNA, though, Mia Nagasaka, an analyst at Morgan Stanley MUFG Securities, said in a report on Wednesday that the surprise announcement of a new game app showcasing one of Nintendo's top intellectual properties was a big positive for both the company and DeNA.