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Mobile World opens first shop abroad in Cambodia

Vietnamese mobile retailer facing saturation, seeks regional growth

Mobile World hopes the BigPhone shopping experience will lift business prospects in Cambodia's relatively saturated market.

HO CHI MINH CITY -- Mobile World Investment(MWG) has opened its first BigPhone store outside Vietnam's saturated market in Cambodia with its young population of 15 million.

The new outlet in Phnom Penh carries the distinctive branding of MWG's The Gioi Di Dong chain. Samsung tablets and smartphones make up the majority of products on offer, with Camfone, Huawei, LG, and Oppo units also in stock. Apple and Nokia products will arrive in July. 

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