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Multinationals in Asia: Expedia books a trip to the soaring Asian market

Online travel pioneer wants to double its share in the region via tech, takeovers

Expedia knows that Asians love mobile devices, and it is developing its regional business model accordingly. (Photo by Nozomu Ogawa)

SINGAPORE Dressed casually in a pair of jeans and black jacket, Dara Khosrowshahi spoke with a friendly smile, but with determination in his eyes. "The U.S. used to be the driver of our global strategy and other areas would follow," he said. "But Asia is now driving our strategy."

The CEO of Expedia, the world's largest online travel agency, was recently in Singapore for the opening of the U.S. company's first "innovation lab" in Asia. "Our target is to at least double our share of the online travel marketplace in Asia [from the current 5%]," he told the Nikkei Asian Review. "I think we are on our way."

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