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Carlos Ghosn visits Mitsubishi Motors' largest factory, in Thailand’s central province of Chonburi. (Courtesy of Mitsubishi Motors )
Multinationals in Asia

Carlos Ghosn chases the global auto crown in Southeast Asia

Mitsubishi offers the regional building blocks Renault-Nissan has lacked

HIROSHI KOTANI and YUKAKO ONO, Nikkei staff writers | Japan

BANGKOK -- Carlos Ghosn knows what his automobile empire is missing, and he is on a mission to get it.

The elusive piece of the puzzle is a larger slice of the Southeast Asian market. In Ghosn's nearly 20 years at the helm, the Nissan-Renault Alliance has not built much of a presence in the region. But with Mitsubishi Motors having joined the alliance as a strategic partner last October, the chairman sees a prime opportunity to change that. 

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