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Expedia knows that Asians love mobile devices, and it is developing its regional business model accordingly. (Photo by Nozomu Ogawa)
Multinationals in Asia

Expedia plays the Asian card

Online travel giant investing in technology, regional partners to grab customers

TOMOMI KIKUCHI, Nikkei staff writer | China

SINGAPORE -- Dressed casually in a pair of jeans and black jacket, Dara Khosrowshahi spoke with a friendly smile, but with determination in his eyes. "The U.S. used to be the driver of our global strategy and other areas would follow. But Asia is now driving our strategy."

The chief executive of Expedia Inc., the world's largest online travel agency, was recently in Singapore for the opening of the company's first innovation lab in Asia. "Our target is to at least double our share of the online travel marketplace in Asia[-Pacific]. I think we are on our way," he told the Nikkei Asian Review.

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