HONG KONG -- The tranquil towns of Provence in the south of France, seen in Vincent Van Gogh's paintings surrounded by almond blossoms, might seem a far cry from the hustle and bustle of Asian capitals, where a digital-savvy population resides. But distance and the change of scene are small hurdles for L'Occitane, the premium French beauty brand which is gearing up for growth in the region with a digital drive.
L'Occitane generates about half of its revenue in Asia, including Hong Kong where it lists its shares. The outlet in Festival Walk, a mall in Kowloon Tong. (Photo by Jennifer Lo)
In mid-September, L'Occitane is turning its flagship store in Tokyo's commercial hub of Shinjuku into what it calls its first digital store, which fuses digital and physical shopping spaces.
