YANGON -- There is something in the air around Myanmar's developing restaurant industry. It smells a lot like standard fried chicken, but this time it is seasoned with a liberal dash of high-end optimism.
In a significant development for the country's nascent fast food sector, Yum! Brands of the U.S. recently announced that its KFC fried chicken chain will launch next year in Yangon in partnership with Yoma Strategic Holdings, the Singapore-listed company belonging to Myanmar real-estate tycoon Serge Pun.