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Necessity is the mother of invention for Asia's insurers

Products tailored to local needs are winning over skeptical customers

The Claim Di app helps people get auto insurance claims approved more quickly. (Photo by Ken Kobayashi)

BANGKOK When Pathom Indarodom crashed his new car into a telephone pole in central Bangkok, he was daunted by the thought of spending days, if not months, filing a claim with his car insurer.

But he soon remembered hearing about an app from a friend. Instead of calling his insurance company, he downloaded the app, snapped a photo of his car and uploaded it. In just two hours his claim was approved. "I didn't meet or talk with the insurance company staff at all," he said.

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