
BANGKOK -- Netflix, the U.S. video streaming giant, is spinning its wheels in Asia, a new market study shows.
The number of its paid subscribers in the Asia-Pacific region is hovering at about 4.8 million. That is just under 11% of the company's total of 45 million subscribers outside the U.S., and only 1.4% of the region's total paid online video subscribers of 341 million, a vast majority of whom are in China.