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Netflix struggling to win over Asia

China's closed door will continue to hinder growth of US giants, study shows

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Netflix is adding original content produced outside the U.S. to boost its global presence. (Poster of Netflix's Korean film "okja" during the Cannes Film Festival 2017)   © Reuters

BANGKOK -- Netflix, the U.S. video streaming giant, is spinning its wheels in Asia, a new market study shows. 

The number of its paid subscribers in the Asia-Pacific region is hovering at about 4.8 million. That is just under 11% of the company's total of 45 million subscribers outside the U.S., and only 1.4% of the region's total paid online video subscribers of 341 million, a vast majority of whom are in China.

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