New e-commerce wave washes over Malaysia

Country seen as prime spot to tap regional demand for online payments

20170118_malaysia economy

Malaysia’s e-commerce market is expected to grow 34% in 2017.

CK TAN, Nikkei staff writer

KUALA LUMPUR -- Malaysia is seeing a jump in demand for the payment services that make e-commerce possible, driven by the spread of smartphones. For foreign investors eyeing regional opportunities in the sector, the country's midsize population and relatively developed infrastructure make it an attractive jumping-off point. 

The Malaysian e-commerce market is expected to grow 34% on the year to $3.8 billion in 2017, according to a recent report by BMI Research. That projection bodes well for e-payment service providers like iPay88, which controls 70% of the domestic market.

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