ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

New smartwatch comes with a secret 'surprise'

GENEVA -- When Jean-Claude Biver, CEO of luxury watch maker Tag Heuer, pulls out the smartwatch the Swiss company will begin selling in November, he makes one thing clear: "We will not compete against Apple or Samsung." The reason he offers is compelling. "If we do that, we will disappear."

     Biver, who is also chairman of Hublot, another Swiss maker of high-end watches, spoke with The Nikkei recently on a wide range of topics, from China's economic slowdown (he's not worried about it), to the scandals that have plagued FIFA, soccer's governing body (he "personally trusts" its embattled president, Sepp Blatter). But it was the company's much-anticipated new timepiece that dominated the conversation.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more